For this portion of the style guide, page 3, we where to put information about the logo color, size and placement recommendations. I decided to do a logo redesign to create a more elegant and classy feel for the target audience.

Listerine Logo Redesign

Breathe Original


Breathe Re-Draw

Breath Redraw

Breath Logo Redraw Summary

This exercise was receiving a jpg image and vectorizing it. It was a simple journey of finding the text using the image with the WhatTheFont image text recognition software and just manipulating the shapes for the desired outcome. The only problem I faced was uploading the original image, because the blue hue changes to a lighter one and I haven’t figured out why.